WIL LUGO, PHOTOGRAPHER
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Miami Headshots Blog

 
Why Is it Important To Have Consistency In Headshots Throughout Your Company?
 
 
Over the years, we've all seen a fair share of discussions on whether the consistent company headshots truly matter. In a large corporation, the consistency of company headshots rises to the next level for several factors. Having compatible headshots could greatly improve the way other businesses consider your company. So, to unveil the complete significance, we'll go over these factors and other crucial points of having headshot consistency.
 
 
Accordant headshots truly aid in corporate culture
 
When it comes to headshot consistency, they come with greater significance than what initially seems. Reasons are many, so the best starting point is to question why businesses even go over your company headshots.
 
So, why is it important to have consistency in headshots throughout your company?
 

In general, most visitors to your company site will want to get to know the leadership team and about the company. On the other hand, interested parties will want to know about the mission and goals of the business.
 

For all these reasons, it's crucial to have the headshot consistency to make a solid first impression. If the headshot background and lighting are consonants, it's more likely that you'll make a positive and professional first impression.
 
Moreover, consistent headshots can be used in bios to create insight into the company's foundation.
 
Another crucial reason is that the headshots' consistency reflects the corporate culture. Namely, if the headshots of the leadership team and company' management are accordant, it makes the company stand out as a brand.
 
 
Headshot consistency has a great influence on marketing over social media
 
Besides the reasons based on the company reputation, there's another side to consistent company headshots. These days, large corporations often attempt marketing and promotion over social media. Leadership team members and employees mostly use LinkedIn, Twitter, and other marketing services. Therefore, businesses could only benefit from taking steps to ensure the corporate headshots' consistency. This aspect of corporate culture improves the overall message of the company. It tells others you're a team of professional individuals on a task for mutual benefit. It also represents the alignment of the entire leadership team. Additionaly, it improves the sensations of reliability and trust in your company. With all these aspects, it's easy to conclude how big the influence of consistent headshots is for social marketing. The company stands out as a brand and gives the impression that partners will be looking for. Social marketing boosted by accordant headshots can also benefit the promotion of company services. Ultimately, the company headshots consistency does a great favor for the business in marketing, trustworthiness, and corporate unity.
 
 

What you wear on your corporate photo shoot is an important factor in how your image is portrayed. Most corporate headshots consist of navy, black, white or gray backdrops. It could be tricky knowing what to wear to give yourself a contrast from that backdrop and still look good. Here are tips to help both men and women prepare:

What you wear on your corporate photo shoot is an important factor in how your image is portrayed. Most corporate headshots consist of navy, black, white or gray backdrops. It could be tricky knowing what to wear to give yourself a contrast from that backdrop and still look good. Here are tips to help both men and women prepare:

WOMEN

  • Bring at least 2 tops. Try a variety of necklines. It's better to have more options than not enough.
  • Avoid loud prints such as paisley, animal or checkered; stick to solid colors or miniscule patterns.
  • Against the navy, black, white or gray backdrops; jeweled colors work best with most skin tones such as fuschia, red, purple, green, yellow, maroon, royal blue and ivory (not white)
  • When layering on a blazer, create a separation from the dark back drops with light gray, black or beige colors.
  • If you will be shot on a white backdrop, use the same guidelines except do not wear a white top or blazer as they will cause you to blend into the backdrop.
  • If your photos consist of full body shots, apply the same guidelines to your dresses. Two piece ensembles should be very polished and well tailored to fit your body. But, do wear a garment that makes you feel attractive.
  • Keep your jewelry to a minimum in small scale, so that you do not distract attention from yourself.
  • Do not try compensate by wearing deep plunge necklines.
  • Wear comfortable shoes. Ladies, who may prefer to wear a fantastic pair of heels to complete your outfit; bring an extra pair of flats you can walk with.

MEN

  • When considering clothing choices, textured fabrics can look terrific in a headshot.
  • Avoid choosing baggy clothing or going up a size. Your clothes should be tailored to fit properly.
  • Against the navy, black, white or gray backdrops; Your button up shirts in the following colors will help you stand out:
  • Light gray, ocean blue, pastel blue, purple, ivory, deep red, green
  • Layering is a plus for the men; For example: blazers over collared shirts, plus ties / bowties. When doing so, create a separation from the dark back drops with gray, navy or pencil lines
  • If you will be shot on a white backdrop, use the same guidelines except do not wear white shirts or beige blazers as they will cause you to blend into the backdrop.
  • Complement your upper half with flat front pants and trousers. Reminder, they should be tailored to fit properly if you are having a full body shot taken.
  • Wear matching dress shoes in case full body shots will be taken.

 

When you book your corporate headshot, you may feel you need further assistance with getting your image to look your best. Do inquire with us about hiring a wardrobe stylist and a makeup + hair artist. We'll be happy to refer you to a few of our best!

Give your corporation or business the pro look! Miami headshots is offering larger scale headshots at very competitive rates. Get in contact with us to book your headshot session. 

For many, a business headshot is their signature; Whether a business is in the creative industry, service industry or corporate, your headshot will be seen through various outlets and media sources. A photo that will represent your business can turn away a potentially profitable opportunity, just as well as it can attract the perfect client. Here are 3 reasons why your business headshot is bad.

For many, a business headshot is their signature; Whether a business is in the creative industry, service industry or corporate, your headshot will be seen through various outlets and media sources. A photo that will represent your business can turn away a potentially profitable opportunity, just as well as it can attract the perfect client.  Here are 3 reasons why your business headshot is bad.

 

 

1. Your expression and eyes appear tired

Not preparing for your photo shoot may result in sloppy images. Always be sure to schedule your photo shoot in times where your list of things to do is not too long. This way you have time to prepare, your mood is good and you're not overwhelmed about all of the things going on in your mind which can ultimately reflect in your images. Getting enough sleep the night before is the best practice.

 

2. Your clothes attract more attention than your face

Clothing should enhance not distract. Ask your photographer. Asking the experts can be very useful to getting the best headshot possible.  A question to ask; what colors do you recommend I wear? However, when asking about what-to-wear, I would refer you to an expert wardrobe consultant/stylist.  Apply the same principal to makeup.

 

3. Your headshot is overly edited or has no editing at all

Photo editing is also part of the work that goes into imaging. Most photographers do provide is basic skin corrections and teeth whitening, at least.  Keep in mind when you're shopping around, a headshot photographer should have photo editing experience using software such as Photoshop. As the owner of Tampa headshots, I have 20 years of editing experience. In these times, editing is a very important factor in defining bad or good photos. Sometimes the editing service could raise the cost of purchasing your images, but can be worth your investment.    




Recently, during one of my shoots a client expresses to me that they think the older generation prefers traditional headshots and the younger generation is drawn to modern style headshots. Of course, it was a personal opinion but it got me to wondering if it had any merit. So, I decided to research a little and pull from my past experiences. Hopefully, this will help some that may be struggling a bit with deciding which type of headshot to go with.

 

Recently, during one of my shoots a client expresses to me that they think the older generation prefers traditional headshots and the younger generation is drawn to modern style headshots. Of course, it was a personal opinion but it got me to wondering if it had any merit. So, I decided to research a little and pull from my past experiences. Hopefully, this will help some that may be struggling a bit with deciding which type of headshot to go with.

 

First, let me distinguish the difference between the two, Traditional and Modern Corporate Headshots
 
Traditional corporate headshot are normally taken in a studio setting. Artificial lighting is used to light the subject. A backdrop is placed behind the subject and come in various colors, usually has some type of cloudy design. The pose is pretty consistent, 45 degree angle, good posture and look at the camera. Modern corporate headshots are taken in natural surroundings. In my case usually outdoors with natural lighting, but can be done indoors, with natural or artificial lighting. There is no real structure for this type of headshot. It's more spontaneous and you just work with your subject and location to capture a great image.

 

After my quick online research, I found many describing traditional corporate headshots as boring, stale, stiff, the old way or forced. Modern headshots were described as fun, engaging and dynamic. Online there is good mix of new and older genertaion taking advantage of both styles. In my photography, the younger generation most often choose the modern style. Oddly, while doing my research I didn't find any real good explanations as to why. Nevertheless, here's my take.

 

 
Most Traditional Headshots are of well-dressed and well groomed individuals. To me they give a sense of being an organized, structured, and professional company. The word consistent also comes to mind when I see a large company that has matching headshots on their website. Although, I have to agree that traditional headshots lack some in personality and character. It doesn't mean the headshots can't be pleasant, friendly and approachable. A confident smile goes a long way. Perhaps, this is good because it keeps the focus on the business and their reputation to getting the job done.

 

Modern headshots are similar in that they're both well dressed, well groomed and look professional. An advantage over the traditional is that they show individuality and personality. In a world where competition is everywhere this type of headshot can give edge over the next guy. The key is to look confident, friendly and smart. I believe this type of headshot is good because it's more personal, natural, visually appealing and more relatable to the public.

 

In the end, both types of headshots are good and there's no real preference by either generation. In my opinion, traditional headshots work well for large corporate businesses. The look of organized, structured, and professionalism makes me feel that I can do business them and they will be consistent in giving me results. On the other hand, modern headshots are perfect for small businesses, social networks like linkedin or Google+. Maybe, your company has a small footprint and few employees. Appealing to the public with your unique warm, welcoming character may just be what keeps your potential customer from moving on to the next website. If you really have a hard time choosing... why not get one of each and use them where they fit best.

 

A headshot is a photograph of your face. The image should try to capture your character and what you truly look like. Which means go light on the makeup. You want your images to show the best natural looking you.

 

I've received some inquiries from young ladies and men alike that want to give the modeling/acting career a try. Of course, they have questions about headshots and comp cards. Questions like... What is a headshot? What what are they used for? How many do I need? Basic questions that many have when starting out. So I decided to make this blog addressing some of these basic beginner questions.

 

First let's start out with... What is a headshot?

A headshot is a photograph of your face. The image should try to capture your character and what you truly look like. Which means go light on the makeup. You want your images to show the best natural looking you.

Also, consider the cropping of your photos. I've seen really tight close up shots, cropped at the head, and from the chest up. My preference is from the chest up. I feel showing from the chest and above gives agents and their clients a little more insight to more than just your face. This is especially true for actor headshots because they normally only use one image (a headshot) on the comp card versus models that get to show more of themselves with multiple photos on the back of the card.

 

Cropped head

Close-up

Chest and up

 

What is a headshot used for?
A Headshot is used as an actor/model's business card. Normally 8" x 10" in size and printed on thick glossy card stock. Actors/Models give these cards to their agents and agents use them to submit to their clients in order to book work.

 

How many images do I need?

There are two types of headshots: commercial and theatrical

 

 

Commercial headshots should convey a feeling of being friendly, happy, attractive and approachable. You should smile and show your teeth in these photos.

 

Theatrical headshots are more serious. They show your character and personality. Take these without smiling.

 

If you are a guy. You should have headshots showing a cleaned shaved face as well as additional headshot with a short trimmed and groomed beard.

 

What do I wear to my headshot session?

Keep it simple. Wear solid colors. Textures are fine. Try to avoid white or black unless wearing it underneath your main clothes. White can sometimes be challenging to photograph because it is easy to wash out. Meaning it can become too bright in the photo and black can become really dark. Try colors that bring out your eyes. Ultimately, wear colors that look good on you and make you feel great. Your positive attitude will show in the pictures resulting in great images.

I hope this information is helpful. I do want to stress that if you are going into the modeling/acting career, it is very important to have a great headshot. Ask a paid working actor/model. It really is your foot in the door.

If you guys have any questions, please comment below. If there are any topics you would like me to blog about also comment below. I'm always looking for a good subject to blog about.

When you think of headshots, we tend to think of actors and models, because they need headshots to book work. This still holds true for their profession but nowadays with the popularity of search engines like Google and Bing, everyone is searching names to find information about individuals and their companies before they engage them. People want to meet you sort of speak and feel like they know you before they actually decide to meet face to face or pick up the phone to call. Think about that for a second. Let it marinate. If potential client wants to see you before they decide to meet you, don't you think that you should represent yourself in a professional manner?


When you think of headshots, we tend to think of actors and models, because they need headshots to book work. This still holds true for their profession but nowadays with the popularity of search engines like Google and Bing, everyone is searching names to find information about individuals and their companies before they engage them. People want to meet you sort of speak and feel like they know you before they actually decide to meet face to face or pick up the phone to call. Think about that for a second. Let it marinate. If potential client wants to see you before they decide to meet you, don't you think that you should represent yourself in a professional manner?

People are more likely to do business with those they know, like and trust. A polished professional headshot should portray what you want others think about you and your business. Your headshot should reflect professionalism, trustworthiness and friendliness.

What about social media? Facebook, Twitter, Google+, Linked in etc… These are a few of the largest social media websites out there in the world and almost everyone is subscribed to one, two, three or maybe all of them.  Your online appearance could possibly be more important than your day to day appearance. Your profile could be viewed by hundreds, thousands perhaps even more.  So make sure your putting your best face forward. 
 
Someone could be searching to hire for an amazing high paying job and your headshot might just be the thing to set you apart from the rest. While everyone else is submitting average resumes, yours could be the one they connect with just because of the great headshot you added. Hmm… starting to sink in yet? Here's another example. What if something big happens and a major television network, magazine or newspaper asked for a headshot? Don't scramble to hire a photographer. Success tends to happen when one is prepared.  Having your headshot taken by a professional photographer is smart and important. In my opinion it's a big investment with a small expense. For a couple hundred dollars and one hour of your time you can have a professional image that conveys to the world that you are trust worthy, hardworking, likeable individual. Doesn't getting that professional headshot feel like a smart decision?
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